Here at ShopPad, it is our goal to help every entrepreneur become successful. We’ve worked with tens of thousands of businesses over the years and we pride ourselves on giving the same level of great service to all of our merchants.
For centuries, purveyors of goods have been seeking artisans to create a “monogram” for their purchases as a manner to establish their name, or as a signature or branding of work.
When you run a business, communication is critical. When shoppers are deciding whether or not to spend their money with your store, it’s often how you’re communicating, or not that becomes the deciding factor. Poorly written copy is arguably even worse than not saying anything at all.
As a storeowner, you’re the expert about the products you sell. You understand the materials used, dimensions and every other spec that goes into it. You know how it stands against the competition, where it falls short and everything else in between.
As eCommerce gets more crowded by the day, branding has become the bread and butter of differentiating a business.
There is more to successful marketing than meets the eye, but engages the brain. Over ads, sponsorships, and web clicks is a whole dimension to marketing design and presentation that has subtle though significant effects on your sales and conversions. The feeling, image, and mood your business can evoke from a consumer is as vital to your business as anything else.
Few retailers would argue against the importance of supporting multiple devices and resolutions for eCommerce. Which customers use your site more than ever? Your loyal, repeat customers. If you’re one of the many retailers that offer a customer loyalty program, you need to make sure that your loyalty program is where your loyal customers are.
In a world where your customers are increasingly on the go, it’s more important than ever to find effective ways to cut through the noise and get them coming back for repeat purchases. Triggered email, also known as lifecycle email or email marketing automation, is a very effective tool to that end.
SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into.