Landing pages are a key ingredient of any Black Friday/Cyber Monday (“BFCM”) campaign. It’s important that your landing pages match the shopper’s expectations in order to provide the content promised in the advertisement, webpage, or email that the shopper is coming from.Continue reading
Over the next few weeks, many retailers will begin offering to gift-wrap their shopper’s purchases. Customers have long found this service saves them time and perhaps delivers a better wrapping job than they would have done. It’s such a well-liked service that malls have historically offered free gift-wrapping as a way to drive foot traffic. And like their brick & mortar counterparts, online stores will also start to offer their own gift-wrapping services, since it provides undeniable financial benefits and can offer a distinct competitive advantage.Continue reading
Here at ShopPad, it is our goal to help every entrepreneur become successful. We’ve worked with tens of thousands of businesses over the years and we pride ourselves on giving the same level of great service to all of our merchants.
For centuries, purveyors of goods have been seeking artisans to create a “monogram” for their purchases as a manner to establish their name, or as a signature or branding of work.
When you run a business, communication is critical. When shoppers are deciding whether or not to spend their money with your store, it’s often how you’re communicating, or not that becomes the deciding factor. Poorly written copy is arguably even worse than not saying anything at all.
As a storeowner, you’re the expert about the products you sell. You understand the materials used, dimensions and every other spec that goes into it. You know how it stands against the competition, where it falls short and everything else in between.
As eCommerce gets more crowded by the day, branding has become the bread and butter of differentiating a business.
There is more to successful marketing than meets the eye, but engages the brain. Over ads, sponsorships, and web clicks is a whole dimension to marketing design and presentation that has subtle though significant effects on your sales and conversions. The feeling, image, and mood your business can evoke from a consumer is as vital to your business as anything else.