The Ultimate Guide to Add Gift Wrapping on Your Shopify Store

202 BFCM Gift Wrapping

Over the next few weeks, many retailers will begin offering to gift-wrap their shopper’s purchases. Customers have long found this service saves them time and perhaps delivers a better wrapping job than they would have done. It’s such a well-liked service that malls have historically offered free gift-wrapping as a way to drive foot traffic. And like their brick & mortar counterparts, online stores will also start to offer their own gift-wrapping services, since it provides undeniable financial benefits and can offer a distinct competitive advantage.

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7 Common Copywriting Mistakes in eCommerce

When you run a business, communication is critical. When shoppers are deciding whether or not to spend their money with your store, it’s often how you’re communicating, or not that becomes the deciding factor. Poorly written copy is arguably even worse than not saying anything at all.

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Buying Psychology 101: What makes your customers tick?

There is more to successful marketing than meets the eye, but engages the brain. Over ads, sponsorships, and web clicks is a whole dimension to marketing design and presentation that has subtle though significant effects on your sales and conversions. The feeling, image, and mood your business can evoke from a consumer is as vital to your business as anything else.

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