This year, for the first time ever, over 30% of online shoppers were using a mobile device to make their Thanksgiving, Black Friday or Cyber Monday purchases.
Technology revolutionizes the mechanics of selling.
Setting up an ecommerce store is simple enough. But, promoting it and driving relevant traffic to the shop is certainly no easy feat. This is even more difficult with a small marketing budget.
Can lowering your prices raise your balance sheet?
While it might seem counterintuitive, discounting to profit is an essential tool in today’s global ecommerce environment. This technique can coax tight-fisted consumers (and their dollars) through your virtual doors, straight to checkout. It’s a strategy employed by big retailers, and you can do it too — even without a team of MBAs.
To fully appreciate why Retina displays are so eye-catching, one needs a basic understanding of how an image is drawn on your screen. Let’s break it down.
You’ve probably heard about Instagram, the social networking tool that allows people to share photos. Fun? Sure, but can it help with marketing? Definitely! As with anything however, you need to take the right approach to get the conversions you want.
Most online retailers focus their social media efforts on the must-have sites: Twitter and Facebook, but there is one relative newcomer that all retailers need to be aware of: Pinterest.