Shipocalpse, Shippageddon, or Shipgate — whatever you called it, shipping during the holidays was reported to be something of nightmares. Even before BFCM, merchants were warned that shipping carriers weren’t prepared to handle the package volume.Continue reading
Congratulations on surviving the biggest rush of the 2020 holiday shopping season!Continue reading
Landing pages are a key ingredient of any Black Friday/Cyber Monday (“BFCM”) campaign. It’s important that your landing pages match the shopper’s expectations in order to provide the content promised in the advertisement, webpage, or email that the shopper is coming from.Continue reading
Over the next few weeks, many retailers will begin offering to gift-wrap their shopper’s purchases. Customers have long found this service saves them time and perhaps delivers a better wrapping job than they would have done. It’s such a well-liked service that malls have historically offered free gift-wrapping as a way to drive foot traffic. And like their brick & mortar counterparts, online stores will also start to offer their own gift-wrapping services, since it provides undeniable financial benefits and can offer a distinct competitive advantage.Continue reading
How do you ensure you choose the right fulfillment practices to make your Shopify store profitable in the long term? We’ll go through the options.Continue reading
When it comes to custom packaging, in order to avoid spending too much or buying a bunch of packaging that doesn’t work for your brand or products, you have to do some planning.Continue reading
Is Shopify displaying little or no tracking on for your orders? This post goes into detail on how to add tracking to all of your Shopify orders.Continue reading
Free shipping and fast shipping are hot topics these days as they gain popularity with customers to the point where these perks are expected. But if you have to choose, which is better to offer?
PR boxes are a popular way for Shopify stores to gain “free” exposure to social media influencers. A PR box is a package of your items you send to a list of chosen influencers in the hopes that they will share the products with their audiences. These boxes are most commonly used in the beauty community, but many other industries can make use of them.