6 Custom Packaging Ideas for Shopify Stores on a Budget

There are a number of reasons to use custom packaging for the parcels you ship. Custom packaging both inside and outside of the parcel are important in creating the personal connection that can be so lacking in our fast-paced, online world.

Of course, not every brand can afford to completely outfit each of their parcels in custom packaging. Even very large brands may find they don’t have the budget to go all out. So we put together a list of six cost-effective custom packaging ideas for any budget to help take your brand to the next level. Use them together or apart.
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3 Reasons All Shopify Stores Should Use Custom Packaging

When it comes to product packaging, there are many options available to Shopify merchants that vary in shape, price, and even eco-friendliness. Customizations such as adding your logo to the box or including free samples is a key differentiator for brands in the Amazon world.

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How to Optimize Your Post-Purchase Experience for Repeat Purchases

Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.

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7 Tips to Implement Eco-Friendly Shipping Practices for your Shopify Store (and Save Your Bottom Line)

With eCommerce sales rapidly on the rise, packaging waste has reached shocking amounts. The US alone produces nearly eighty million tons of packaging waste each year. To put that in perspective, the cardboard waste alone results in the loss of one billion trees annually. Just the ice packs Blue Apron sends end up adding the equivalent weight of two million adult men a year to landfills. By 2050, there will be more plastic waste than fish in the ocean.

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4 Small Tweaks to Make a Major Improvement in Your Post-Purchase Experience

On average, a loyal customer is worth 10 times the amount of their first purchase. Customer retention is key to the long term success of a retailer, which means your last impression during the sales cycle is just as important as your first.
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Step-by-Step Guide to Enable Your Customers to Track their Shopify Orders

Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult. 

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Influencer Marketing 101: How to Build a Passionate Team of Influencers

How many people stop you in the street to rave about a store they’ve never been to? Are they intercepting you on your morning walk to tell you about the best coffee that they’ve never tasted? Let’s assume that no one is going out of their way to recommend something they haven’t used.

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