4 Small Tweaks to Make a Major Improvement in Your Post-Purchase Experience

On average, a loyal customer is worth 10 times the amount of their first purchase. Customer retention is key to the long term success of a retailer, which means your last impression during the sales cycle is just as important as your first.
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Step-by-Step Guide to Enable Your Customers to Track their Shopify Orders

Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult. 

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Influencer Marketing 101: How to Build a Passionate Team of Influencers

How many people stop you in the street to rave about a store they’ve never been to? Are they intercepting you on your morning walk to tell you about the best coffee that they’ve never tasted? Let’s assume that no one is going out of their way to recommend something they haven’t used.

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Meet the Customer Success Team: Mandy

Here at ShopPad, we take great pride in our customer success team. They’re on the ground helping merchants succeed every day. We’ve been introducing you to the team one by one so you can get to know who’s helping you. We’ve already talked to Alan, Anh, and Matt. Today, we’re going to be talking to customer success expert, Mandy. Mandy also runs Mandy’s Corner in our monthly blog newsletter, where she addresses common questions about Shopify and our apps.
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Shopify vs Magento: A Developer’s Perspective

When trying to make the decision between Shopify and Magento, you’ll often hear that Shopify is a hosted solution, whereas Magento is open-source software. This is often cited as the key difference between Shopify and Magento. The hosted solution relieves you of having to install and host your online store, but the open-source software allows you a greater degree of customizability.

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7 Common Copywriting Mistakes in eCommerce

When you run a business, communication is critical. When shoppers are deciding whether or not to spend their money with your store, it’s often how you’re communicating, or not that becomes the deciding factor. Poorly written copy is arguably even worse than not saying anything at all.

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