There is more to successful marketing than meets the eye, but engages the brain. Over ads, sponsorships, and web clicks is a whole dimension to marketing design and presentation that has subtle though significant effects on your sales and conversions. The feeling, image, and mood your business can evoke from a consumer is as vital to your business as anything else.
Few retailers would argue against the importance of supporting multiple devices and resolutions for eCommerce. Which customers use your site more than ever? Your loyal, repeat customers. If you’re one of the many retailers that offer a customer loyalty program, you need to make sure that your loyalty program is where your loyal customers are.
In a world where your customers are increasingly on the go, it’s more important than ever to find effective ways to cut through the noise and get them coming back for repeat purchases. Triggered email, also known as lifecycle email or email marketing automation, is a very effective tool to that end.
SEOs and PPCs are the business ABCs… While we may know the key assets to drive commerce to one’s business these days, there are still corners of the online market still heavily untouched. Here are already existing and thriving communities to tap into.
We live in a world dominated by constant consumption and it’s no surprise that our mobile devices are partially responsible for this. It is estimated that in this year, the amount of mobile internet users will be more than the amount of desktop internet users.
In just a few short years, Bitcoin has become a digital jackpot. The virtual currency and payment processing network has increasingly gained momentum and credibility since 2009. The crypto-currency is accepted by thousands of merchants across the world, including Overstock.com, WordPress and Reddit.
In an increasingly connected market, your eCommerce store delivers product to customers from around the world. You need to be able to identify the best shipping solution for each and every customer.
At the start, it can feel like a long hard battle when you’re an emerging eCommerce entrepreneur up against major corporations. When you’re faced with a mega-conglomerate’s product selection, competitive pricing, and fast shipping strengths, it may seem hopeless to even exist. However, small businesses are anything but small. There are about 28 million small businesses in the U.S. Over 50% of the working population are working for a small business and small businesses generate over 65% of the net new jobs since 1995. There are several angles and trends that an independent and small business can capitalize on that larger brands can not. We take a look at a few of these tiny companies who hold their own against the goliaths:
Imagine you are walking along a street and pass a row of boutique stores. Each has an elegant sign and a nice display in their window. These boutiques have obscure, hipster-sounding names and it is difficult to tell what they offer just by looking at the lettering on the door. So what is it that makes you walk in and see what they have?
It’s undeniable that Social Media has become the essential tool in modern marketing. According to a report on Media Bistro 87% of small businesses say social media helps their business. The report goes on to state that 74% of brand marketers saw an increase in web traffic after investing just 6 hours per week in social media.