3 Companies That Learned to Thrive and Innovate eCommerce

At the start, it can feel like a long hard battle when you’re an emerging eCommerce entrepreneur up against major corporations. When you’re faced with a mega-conglomerate’s product selection, competitive pricing, and fast shipping strengths, it may seem hopeless to even exist. However, small businesses are anything but small. There are about 28 million small businesses in the U.S. Over 50% of the working population are working for a small business and small businesses generate over 65% of the net new jobs since 1995. There are several angles and trends that an independent and small business can capitalize on that larger brands can not. We take a look at a few of these tiny companies who hold their own against the goliaths:

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ShopPad Holiday Gift Guide

For those of us who still haven’t finished (or let’s be honest, started) our holiday shopping, these great gifts can be ordered with a tap from any mobile device. Avoid the craziness of the malls while also supporting small retailers and get your gifts now. Happy Holiday’s from ShopPad!

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The Visual Language of Designing for Touch

hero-touchscreenUnderstand the medium

In the print world, paper choice is critical to understanding what kinds of design can be supported. For example, try putting an embossed foil stamp on vellum. On desktops, designers know they have a pristine canvas (the monitor) to work on. Such a canvas is also guaranteed to be used in well-lit conditions. But monitors support colors differently, which means subtle details can become lost. Tablets bring their own hurdles. Continue reading

eCommerce Essential: Discounting to Profit

Can lowering your prices raise your balance sheet?

While it might seem counterintuitive, discounting to profit is an essential tool in today’s global ecommerce environment. This technique can coax tight-fisted consumers (and their dollars) through your virtual doors, straight to checkout. It’s a strategy employed by big retailers, and you can do it too — even without a team of MBAs.
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