At the start, it can feel like a long hard battle when you’re an emerging eCommerce entrepreneur up against major corporations. When you’re faced with a mega-conglomerate’s product selection, competitive pricing, and fast shipping strengths, it may seem hopeless to even exist. However, small businesses are anything but small. There are about 28 million small businesses in the U.S. Over 50% of the working population are working for a small business and small businesses generate over 65% of the net new jobs since 1995. There are several angles and trends that an independent and small business can capitalize on that larger brands can not. We take a look at a few of these tiny companies who hold their own against the goliaths:
Imagine you are walking along a street and pass a row of boutique stores. Each has an elegant sign and a nice display in their window. These boutiques have obscure, hipster-sounding names and it is difficult to tell what they offer just by looking at the lettering on the door. So what is it that makes you walk in and see what they have?
It’s undeniable that Social Media has become the essential tool in modern marketing. According to a report on Media Bistro 87% of small businesses say social media helps their business. The report goes on to state that 74% of brand marketers saw an increase in web traffic after investing just 6 hours per week in social media.
Today we’re happy to announce the rollout of Google Analytics tracking. Now, you can see analyze data from your shoppers across any device from one convenient view. To get started you’ll need to link ShopPad and your Google Analytics via a shared Tracking ID.
For those of us who still haven’t finished (or let’s be honest, started) our holiday shopping, these great gifts can be ordered with a tap from any mobile device. Avoid the craziness of the malls while also supporting small retailers and get your gifts now. Happy Holiday’s from ShopPad!
This year, for the first time ever, over 30% of online shoppers were using a mobile device to make their Thanksgiving, Black Friday or Cyber Monday purchases.
Technology revolutionizes the mechanics of selling.
Setting up an ecommerce store is simple enough. But, promoting it and driving relevant traffic to the shop is certainly no easy feat. This is even more difficult with a small marketing budget.
Understand the medium
In the print world, paper choice is critical to understanding what kinds of design can be supported. For example, try putting an embossed foil stamp on vellum. On desktops, designers know they have a pristine canvas (the monitor) to work on. Such a canvas is also guaranteed to be used in well-lit conditions. But monitors support colors differently, which means subtle details can become lost. Tablets bring their own hurdles. Continue reading
Can lowering your prices raise your balance sheet?
While it might seem counterintuitive, discounting to profit is an essential tool in today’s global ecommerce environment. This technique can coax tight-fisted consumers (and their dollars) through your virtual doors, straight to checkout. It’s a strategy employed by big retailers, and you can do it too — even without a team of MBAs.