Setting up an ecommerce store is simple enough. But, promoting it and driving relevant traffic to the shop is certainly no easy feat. This is even more difficult with a small marketing budget.
5 Tips for Promoting an eCommerce Store on a Budget
The Visual Language of Designing for Touch
Understand the medium
In the print world, paper choice is critical to understanding what kinds of design can be supported. For example, try putting an embossed foil stamp on vellum. On desktops, designers know they have a pristine canvas (the monitor) to work on. Such a canvas is also guaranteed to be used in well-lit conditions. But monitors support colors differently, which means subtle details can become lost. Tablets bring their own hurdles. Continue reading
eCommerce Essential: Discounting to Profit
Can lowering your prices raise your balance sheet?
While it might seem counterintuitive, discounting to profit is an essential tool in today’s global ecommerce environment. This technique can coax tight-fisted consumers (and their dollars) through your virtual doors, straight to checkout. It’s a strategy employed by big retailers, and you can do it too — even without a team of MBAs.
Continue reading
What Do Retina Displays Mean for eCommerce?
To fully appreciate why Retina displays are so eye-catching, one needs a basic understanding of how an image is drawn on your screen. Let’s break it down.
Continue reading
Photo Marketing with Instagram
You’ve probably heard about Instagram, the social networking tool that allows people to share photos. Fun? Sure, but can it help with marketing? Definitely! As with anything however, you need to take the right approach to get the conversions you want.
Continue reading
A Store Owner’s Guide to Pinterest
Most online retailers focus their social media efforts on the must-have sites: Twitter and Facebook, but there is one relative newcomer that all retailers need to be aware of: Pinterest.
Make the Holidays a Little Brighter
So you’ve just finished carving your Jack O’ Lantern, but major retail stores are already piping holiday tunes into their PA systems. Why?
Continue reading
Bricks to clicks: Turn showrooming into purchasing
Best Buy’s acting CEO Mike Mikan made waves in the retail community when he announced bold plans to eliminate “showrooming” in his stores. Showrooming may keep big box retailers awake at night, but it doesn’t have to ruin your sleep. In fact, some inexpensive technology and a change in your customer service approach could help you ride the trend to bigger sales and enhanced customer loyalty.
Continue reading
Why We Love Tablet Commerce
Since we first launched our blog, we have talked about the what, who, where & when, but we haven’t yet discussed what might very well be the most important: the “why”.
Continue reading
mCommerce: When & Where
When it comes to computing, the iPad is a different kind of beast. It represents the antithesis of humdrum spreadsheets and reports. With the iPad, you can kick back in bed, play a few games and relax.
Continue reading