Bricks to clicks: Turn showrooming into purchasing

Best Buy’s acting CEO Mike Mikan made waves in the retail community when he announced bold plans to eliminate “showrooming” in his stores. Showrooming may keep big box retailers awake at night, but it doesn’t have to ruin your sleep. In fact, some inexpensive technology and a change in your customer service approach could help you ride the trend to bigger sales and enhanced customer loyalty.
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