International sales and marketing are a rapidly growing component of online businesses - 2015 saw global eCommerce sales rise 18% to nearly $1 trillion.
These numbers are only expected to grow. With the emergence of new channel technologies and more accessible markets, international eCommerce represents a massive opportunity for merchants everywhere.
“International?” you might wonder. “How can that benefit my Shopify store?”
Establishing a presence in other countries shares huge benefits for small and large businesses alike. Amongst these benefits, the ability to discover untapped markets with new customers, increased brand exposure on a global level, and cashing in on the rejuvenating effects on the momentum of your store’s success.
"OK, but how can a small business expand globally?"
Online articles are helpful in providing guidelines on how to prepare for your store's international expansion. Shopify itself provides a wealth of resources to make this transition, with their resource center and merchant forums, the community is ready to answer your international e-commerce questions and needs.
Finally, Shopify's App Store plays a key role in helping the SMB merchant expand globally without a bank-breaking investment. There are four primary aspects to take into account when preparing your store for international expansion:
1. Speak the same language
Having access to multiple languages for not only your store, but all content related to your store (emails, availability to search engines, etc.), is an absolute must to open that gateway to international customers. Luckily, the Shopify app store has access to apps that will cover all of your language setting needs. These apps are vital for allowing customers to understand the store and what they’re purchasing.
We suggest looking into Langify and Yappn Translation System for your Shopify translation apps. Langify can autodetect a visitor's language and will translate all translatable content on your store for them. It comes with a 7 day free trial. Yappn Translation System is an auto-translator for checkout. It comes with a 30 day free trial.
2. Use a currency converter.
The reassurance of seeing a product in a currency that a customer is comfortable with will help secure international sales. Utilizing currency converting apps, combined with language apps, will create a shopper-friendly, localized experience for customers. We suggest using Coin as your currency converting app. It comes with a 14 day free trial.
3. Think invoicing.
It should also be noted that having a way to track these currencies and languages through your store’s invoices is an important asset to managing your store’s sales. Automating this service and having it adhere to the language and currency settings you need is the perfect addition to seamlessly transition to a global optimized store.
We suggest either Sufio or Invoicify for your Shopify invoicing app. Sufio offers a 14 day free trial and has an average rating of 4.9 stars. Invoicify offers a free plan, as well as multiple other plans for various sizes.
4. Offer international tracking.
When it comes to International sales, being able to track the status of a package directly from your online store is key to gaining trusting customers who will stick with your business. With tracking service apps from Shopify, your store will be able to track information from carriers from around the world.
We suggest using Tracktor as your Shopify order tracking app. Tracktor offers a variety of plans, including a free one!
Alan is a customer success representative here at ShopPad. He loves helping our customers succeed every day and grew up on four different dairy farms! If you need help with one of our apps, give Alan a shout out!