PR boxes are a popular way for Shopify stores to gain “free” exposure to social media influencers. A PR box is a package of your items you send to a list of chosen influencers in the hopes that they will share the products with their audiences. These boxes are most commonly used in the beauty community, but many other industries can make use of them.
How many people stop you in the street to rave about a store they’ve never been to? Are they intercepting you on your morning walk to tell you about the best coffee that they’ve never tasted? Let’s assume that no one is going out of their way to recommend something they haven’t used.