Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
Like most Shopify stores, you’ve probably already set up an email subscription pop-up on your store.
Landing pages are a marketing tool used in conjunction with advertising. They allow you to display a page to visitors that clearly matches the ad they clicked on, thereby increasing your conversions.