Choosing a shipping carrier for your Shopify store is a big deal because they’re the company that is responsible for actually delivering your products into the hands of your customers. It’s one of the big decisions you’ll make as a company, with more than a few criteria you’ll need to consider.
Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
With eCommerce sales rapidly on the rise, packaging waste has reached shocking amounts. The US alone produces nearly eighty million tons of packaging waste each year. To put that in perspective, the cardboard waste alone results in the loss of one billion trees annually. Just the ice packs Blue Apron sends end up adding the equivalent weight of two million adult men a year to landfills. By 2050, there will be more plastic waste than fish in the ocean.
WISMO stands for “Where Is My Order?” It’s a customer inquiry about the product’s delivery date, order status and processing time. Not surprisingly, many customers can’t wait to receive their orders and consistently reach out to customer service to determine their packages’ arrival.