Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult.