Technology revolutionizes the mechanics of selling.
Understand the medium
In the print world, paper choice is critical to understanding what kinds of design can be supported. For example, try putting an embossed foil stamp on vellum. On desktops, designers know they have a pristine canvas (the monitor) to work on. Such a canvas is also guaranteed to be used in well-lit conditions. But monitors support colors differently, which means subtle details can become lost. Tablets bring their own hurdles. Continue reading
To fully appreciate why Retina displays are so eye-catching, one needs a basic understanding of how an image is drawn on your screen. Let’s break it down.
When it comes to computing, the iPad is a different kind of beast. It represents the antithesis of humdrum spreadsheets and reports. With the iPad, you can kick back in bed, play a few games and relax.
“Person on the street” answer: Making purchases at your usual ecommerce stores via your smartphone or tablet.