How to Develop a Packaging Strategy for Your Brand

Package Strategy

Choosing the right custom packaging strategy for your business doesn’t come easy. 

Besides the fact that you have to worry about your budget, you also need to make sure you don’t get carried away with making a nice and snug design.

Custom packaging is much more than creating a visually appealing box. Aesthetics is only one aspect of custom packaging. There is functionality, and marketing too.

In this article, we are going to show you how to choose a balanced custom packaging strategy. One that is not too focused on aesthetics at the expense of other factors.

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Founding Principles: Knowing When to Simplify Your Work with Automation

Founding Principles

We hear the term often. But what is ecommerce automation?

Ecommerce automation is the process of streamlining repetitive tasks and operations using smart tools to increase efficiency and productivity, with an end goal in mind – focusing on strategic activities.

Automation is great for increasing productivity & efficiency, connecting disparate business systems automatically that would otherwise require manual steps or even improving internal or external experiences. The benefits are so wide reaching that it’s daunting to know where to start.

Now the question is: how can you identify the tasks that you should automate?

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Adding Options to Shopify Point of Sale with Infinite Options

Shopify point of sale with Infinite Options

Savvy multi-channel merchants know the importance of having a point of sale system with the same power and flexibility as their online store. More than ever before, these merchants are turning to Shopify to unify their in-store and online sales. And when they do, the results speak for themselves, with retailers seeing a 30% growth in year over year revenue.

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Founding Principles: Are You Auditing Your Apps?

Founding Principles

It’s February, and I’m excited! Every passing day means we’re closer to enjoying the things that last year stole. It’s easy to get caught up prioritizing vacation destinations, but being a new year also means it’s the best time to look inward to ensure your business operates efficiently for the months ahead.

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The Ultimate Guide to Add Gift Wrapping on Your Shopify Store

202 BFCM Gift Wrapping

Over the next few weeks, many retailers will begin offering to gift-wrap their shopper’s purchases. Customers have long found this service saves them time and perhaps delivers a better wrapping job than they would have done. It’s such a well-liked service that malls have historically offered free gift-wrapping as a way to drive foot traffic. And like their brick & mortar counterparts, online stores will also start to offer their own gift-wrapping services, since it provides undeniable financial benefits and can offer a distinct competitive advantage.

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