A successful video marketing campaign depends on the video’s quality, the target persona, the message you want to convey, and your distribution strategy. The use of video in marketing has grown significantly over the past several years and will continue to do so. It is a well-liked medium that has a big impact on the accomplishment of your content marketing and advertising operations. One of the most important advancements in marketing, according to experts, is video. Customers have flocked to various websites to watch live videos, which has changed how people interact with brands online.

Continue reading

The past year has brought about a great deal of change in the ecommerce industry. With demand being higher than ever during the pandemic, businesses have become heavily reliant on SaaS (Software as a service) for their daily operations. As they begin to unlock the world of capabilities that these tools can provide, they continually evolve to improve their ecommerce business. 

Will this trend continue as we look ahead in 2021? I say yes, and here’s why.

Continue reading

The conversation around eCommerce conversion rate optimization (CRO) often focuses on the checkout page. 

But to maximize completed purchases, your optimization efforts should begin before the customer gets to the checkout. This is because before a customer heads to checkout, they must first become convinced your product is worth buying — and your company is trustworthy. 

So, product pages become a key part of your overall CRO. In this article, we’re sharing how to optimize every element on your product page to encourage more “Add to Cart” clicks.

Continue reading

A loyal customer offers stability, consistency, and predictability for your bottom line. Any business with repeat customers understands that. 

Continue reading

One of the best things about Shopify is that you’re not the only one using it. When you have a question, there’s probably already an answer somewhere out there.

Given how many resources exist, sometimes finding the right one can be like trying to pick a needle out of a haystack.

So, as an eight-year Shopify veteran, I decided to categorize my favorite resources and communities that I’ve found along the way.

Continue reading

When it comes to your Shopify store’s profits, you don’t want to leave anything up to chance. Especially when there are tried-and-tested ways to increase your profits, without even having to raise your prices and risk alienating your customers.

Continue reading

Choosing the right custom packaging strategy for your business doesn’t come easy. 

Besides the fact that you have to worry about your budget, you also need to make sure you don’t get carried away with making a nice and snug design.

Custom packaging is much more than creating a visually appealing box. Aesthetics is only one aspect of custom packaging. There is functionality, and marketing too.

In this article, we are going to show you how to choose a balanced custom packaging strategy. One that is not too focused on aesthetics at the expense of other factors.

Continue reading

We hear the term often. But what is ecommerce automation?

Ecommerce automation is the process of streamlining repetitive tasks and operations using smart tools to increase efficiency and productivity, with an end goal in mind – focusing on strategic activities.

Automation is great for increasing productivity & efficiency, connecting disparate business systems automatically that would otherwise require manual steps or even improving internal or external experiences. The benefits are so wide reaching that it’s daunting to know where to start.

Now the question is: how can you identify the tasks that you should automate?

Continue reading

Savvy multi-channel merchants know the importance of having a point of sale system with the same power and flexibility as their online store. More than ever before, these merchants are turning to Shopify to unify their in-store and online sales. And when they do, the results speak for themselves, with retailers seeing a 30% growth in year over year revenue.

Continue reading

It’s February, and I’m excited! Every passing day means we’re closer to enjoying the things that last year stole. It’s easy to get caught up prioritizing vacation destinations, but being a new year also means it’s the best time to look inward to ensure your business operates efficiently for the months ahead.

Continue reading