ShopPad Blog - Building Commerce Together

How to Develop a Packaging Strategy for Your Brand

Choosing the right custom packaging strategy for your business doesn’t come easy.

Besides the fact that you have to worry about your budget, you also need to make sure you don’t get carried away with making a nice and snug design.

Custom packaging is much more than creating a visually appealing box. Aesthetics is only one aspect of custom packaging. There is functionality, and marketing too.

In this article, we are going to show you how to choose a balanced custom packaging strategy. One that is not too focused on aesthetics at the expense of other factors.

Founding Principles: Knowing When to Simplify Your Work with Automation

We hear the term often. But what is ecommerce automation?

Ecommerce automation is the process of streamlining repetitive tasks and operations using smart tools to increase efficiency and productivity, with an end goal in mind – focusing on strategic activities.

Automation is great for increasing productivity & efficiency, connecting disparate business systems automatically that would otherwise require manual steps or even improving internal or external experiences. The benefits are so wide reaching that it’s daunting to know where to start.

Now the question is: how can you identify the tasks that you should automate?

Adding Options to Shopify Point of Sale with Infinite Options

Savvy multi-channel merchants know the importance of having a point of sale system with the same power and flexibility as their online store. More than ever before, these merchants are turning to Shopify to unify their in-store and online sales. And when they do, the results speak for themselves, with retailers seeing a 30% growth in year over year revenue.

Founding Principles: Are You Auditing Your Apps?

It’s February, and I’m excited! Every passing day means we’re closer to enjoying the things that last year stole. It’s easy to get caught up prioritizing vacation destinations, but being a new year also means it’s the best time to look inward to ensure your business operates efficiently for the months ahead.

Cybercrime and Data Deletion: A Security Strategy is a Must-Have for Your Store

You’ve spent a lot of time and effort to build out the perfect store, from custom design to personalized app integrations. Maintaining everything is now at the forefront of your mind. Experienced eCommerce merchants understand this is a highly choreographed routine. There are many moving parts and pieces which are vital to having a successful business.

Founding Principles: Looking Back to Look Forward

Shipocalpse, Shippageddon, or Shipgate — whatever you called it, shipping during the holidays was reported to be something of nightmares. Even before BFCM, merchants were warned that shipping carriers weren’t prepared to handle the package volume.

Founding Principles: Holiday Highs

Congratulations on surviving the biggest rush of the 2020 holiday shopping season!

A New Landing Page Editor For Shopify Merchants This Holiday Season

The 3 Landing Pages Shopify Users Need for BFCM

Landing pages are a key ingredient of any Black Friday/Cyber Monday (“BFCM”) campaign. It’s important that your landing pages match the shopper’s expectations in order to provide the content promised in the advertisement, webpage, or email that the shopper is coming from.

Tracktor Helps Shopify Merchants Visualize Carrier Reliability This Holiday Season

Today we’re announcing a big update to Tracktor that will give Shopify merchants a global view of their packages in transit.

The Ultimate Guide to Add Gift Wrapping on Your Shopify Store

Over the next few weeks, many retailers will begin offering to gift-wrap their shopper’s purchases. Customers have long found this service saves them time and perhaps delivers a better wrapping job than they would have done. It’s such a well-liked service that malls have historically offered free gift-wrapping as a way to drive foot traffic. And like their brick & mortar counterparts, online stores will also start to offer their own gift-wrapping services, since it provides undeniable financial benefits and can offer a distinct competitive advantage.